Marketing management :  an Asian perspective / 
Philip Kotler ... [et al.] 
 - 5th ed. 
 - Singapore :  Pearson/Prentice Hall,  c2009. 
 - xxxviii, 750 p. :  ill. (some col.) ;  28 cm. 
<br/><br/><label>ISBN: </label>9789810679934 (pbk.) 9810679939 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.--Asia
<br/><br/><label>Dewey Class. No.: </label>658.802  / MAR