Young, Laurie,  1955- <br/><br/>
The marketer's handbook :  reassessing marketing techniques for modern business / 
Laurie Young. 
 - Chichester, West Sussex :  John Wiley,  c2011. 
 - xix, 494 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references(p. [469]-477) and index. 
<br/><br/><label>ISBN: </label>9780470746875 (hbk) 9781119973522 (ebk.) 9781119978503 (ebk.) 9781119978510 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / YOU 2011