TY - BOOK AU - McVety,Paul J. AU - Ware,Claudette Levesque AU - Ware,Bradley J. TI - Fundamentals of menu planning SN - 9780470072677 (pbk.) U1 - 642.5 PY - 2009/// CY - Hoboken, N.J. PB - John Wiley KW - Food service KW - Menus N1 - Includes bibliographical references and index; Pt. 1. Evolution of the menu - ch. 1. New trends in the foodservice industry - ch. 2. Market survey - ch. 3. Nutrition and menu planning - ch. 4. Foodservice menu -- pt. 2. Financial aspects of menu planning - ch. 5. The yield test - ch. 6. Standard recipes - ch. 7. Recipe costing -- pt. 3. Writing, designin, and merchandising the menu - ch. 8. Characteristics of a menu - ch. 9. Sales history - ch. 10. Merchandising the menu - ch. 11. Foodservice equipment analysis ER -