Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation /
P. Heinecke.
- Berlin : Physica-Verlag, c2011
- xix, 289 p. : ill. ; 24 cm.
- Contributions to Management Science .
- Contributions to management science. .
Includes bibliographical references.
9783790826395 (hbk.)
International business enterprises--Management. International business enterprises--Management--Cross-cultural studies.