Heinecke, P.

Success factors of regional strategies for multinational corporations : appropriate degrees of management autonomy and product adaptation / P. Heinecke. - Berlin : Physica-Verlag, c2011 - xix, 289 p. : ill. ; 24 cm. - Contributions to Management Science . - Contributions to management science. .

Includes bibliographical references.

9783790826395 (hbk.)


International business enterprises--Management.
International business enterprises--Management--Cross-cultural studies.

658.1599 / HEI 2011