Design entrepreneur : turning graphic design into goods that sell /
[Steven Heller and Lita Talarico].
- Beverly, Mass. : Rockport Publisher, c2008.
- 240 p. : ill. (chiefly col.) ; 26 cm., in slip case 27 cm.
- Design field guides .
Statement of responsibitily from cover.
Includes bibliographical references and index.
Introduction - Conceiving ideas - From idea to product - Cataloging ideas: viable products produced by designers - Online resources - Index - Acknowledgement.
9781592534210 (pbk.) 159253421x (pbk.)
Commercial art--Marketing. Graphic arts--Marketing. Entrepreneurship--Handbooks, manuals, etc.