Heller, Steven.

Design entrepreneur : turning graphic design into goods that sell / [Steven Heller and Lita Talarico]. - Beverly, Mass. : Rockport Publisher, c2008. - 240 p. : ill. (chiefly col.) ; 26 cm., in slip case 27 cm. - Design field guides .

Statement of responsibitily from cover.

Includes bibliographical references and index.

Introduction - Conceiving ideas - From idea to product - Cataloging ideas: viable products produced by designers - Online resources - Index - Acknowledgement.

9781592534210 (pbk.) 159253421x (pbk.)


Commercial art--Marketing.
Graphic arts--Marketing.
Entrepreneurship--Handbooks, manuals, etc.

741.60688 / HEL