TY  - BOOK
AU  - Spulber,Daniel F.
TI  - Global competitive strategy
SN  - 9780521880817 (hbk.)
U1  - 658.4012 
PY  - 2007///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Strategic planning
KW  - Case studies
KW  - International business enterprises
KW  - Management
KW  - Competition, International
KW  - Globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index; Introduction : the global challenge -- 1. The global mosaic -- 2. Global strategic analysis -- 3. Global competitive advantage -- 4. Global competitive strategy -- 5. Global investment strategy : choosing the best mix of transactions and investment -- 6. The global business organization -- 7. Lenovo : entering global competition -- 8. Cemex : making global markets -- 9. Dairy Farm : regional retail strategy -- 10. Danone : organizing for global competition
N2  - "Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the "Star Analysis" that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the "global value connection" that shows managers how to account for the gains and costs of trade. Aimed at MBA students taking courses in international strategy, consultants, and managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaming competitive advantage in the global marketplace."--BOOK JACKET
ER  -