Küng, Lucy. <br/><br/>
Strategic management in the media :  from theory to practice / 
Lucy Küng. 
 - Los Angeles, CA ;  London :  SAGE,  2013. 
 - 248 p. :  ill. ;  25 cm. 
<br/><br/> First published: 2008. 
<br/><br/>Includes bibliographical references (p. [224]-239) and index. 
<br/><br/>Part 1: Strategic context -  2. Sectors of the media industry - 3. Trends in the strategic environment - Convergence and its causes - Part 2: From context to concepts - 5. Strategy in the media industries - 6. Managing technological change - 7. Creativity and innovation - 8. Cognition, culture and strategy - 9. Organisational structure - 10. Leadership - 11. Conclusions - Bibliography - Index. 
<br/><br/><label>ISBN: </label>9781412903134 (pbk.) 9781412903127 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>302.23068  / KUN