Understanding business marketing and purchasing : an interaction approach / edited by David Ford on behalf of the IMP Group. - 3rd ed. - London : Thomson Learning, 2002. - xiv, 488 p. : ill. ; 25 cm.

Previous ed.: published as Understanding business markets. London : Dryden, 1997. Includes Index.

9781861527691 (pbk.) 1861527691 (pbk.)


Industrial marketing.
Industrial procurement.

658.804 / UND