TY  - BOOK
AU  - Hsu,Cathy
TI  - Tourism marketing: an Asia-Pacific perspective 
SN  - 9780470814901 (pbk.)
U1  - 338.4791 
PY  - 2008///
CY  - Milton, Qld.
PB  - John Wiley & Sons (Australia)
KW  - Tourism
KW  - Marketing
KW  - Pacific Area
KW  - Asia
N1  - Includes bibliographical references and index; About the Authors - Preface - Acknowledgements - ch. 1. Introduction to tourism markering - ch. 2. Strategic marketing framework - ch. 3. Tourist markets - ch. 4. Marketing research - ch. 5. Tourism service marketing mix - ch. 6. Product - ch. 7. Price and pricing - ch. 8. Marketing communications - ch. 9. Promotion - ch. 10. Customer relationship management - ch. 11.  Distribution - ch. 12. Destination marketing - Glossary - References - Index
ER  -