TY  - BOOK
AU  - Stewart,Bill
TI  - Packaging design
SN  - 9781856695251 (pbk.)
U1  - 688.8 
PY  - 2007///
CY  - London
PB  - Laurence King
KW  - Packaging
KW  - Design
KW  - Commercial art
N1  - Includes bibliographical references and index; I. In the beginning and looking forward - II. Understanding the target audience - III. The packaging designer's toolbox - IV. Creating design concepts - V. Design development - VI. Working with brands - VII. Packaging obligations and responsibilities - VIII. Finding your role
ER  -