Anderson, Rolph E. <br/><br/>
Personal selling :  building customer relationships and partnerships / 
Rolph E. Anderson, Alan J. Dubinsky, Rajiv Mehta. 
 - 2nd ed. 
 - Boston :  Houghton Mifflin,  c2007. 
 - 1 v. (various pagings) :  ill. ;  27 cm. 
<br/><br/> Previous ed. published as: Personal selling : achieving customer satisfaction and loyalty / Rolph E. Anderson, Alan J. Dubinsky. 
<br/><br/>Includes bibliographical references (p. 479-491) and indexes. 
<br/><br/><label>ISBN: </label>0618645705 (hbk.) 0618731016 (hbk. : exam copy) 9780618645701 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales personnel.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.85  / AND