Mancini, Marc, 1946-

The CLIA guide to the cruise industry / Guide to the cruise industry Marc Mancini. - Clifton Park, NY : Delmar Pub, c2011. - xi, 242 p. : col. ill., col. maps ; 28 cm.

Includes bibliographic references (p. 192-194) and index.

Who cruises and why -- The anatomy of a cruise ship -- The cruise experience -- Who's who in cruising -- The pre-, post-, and off-ship cruise experience -- The geography of cruising -- Profiling the lines -- Selling cruises -- Cruise marketing, groups, and incentives.

9781111130893 (pbk.) 1111130892 (pbk.)


Cruise lines--Study and teaching.
Cruise lines--Textbooks.
Ocean travel--Study and teaching.
Tourism--Marketing--Study and teaching.

910.45 / MAN 2011