Public relations :  the profession and the practice / 
Dan Lattimore ... [et al.]. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c2012. 
 - xix, 372, [33] p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073512051 (pbk.) 0073512052 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>Dewey Class. No.: </label>659.2  / PUB 2012