Halinen, Aino, 1961-

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector / [electronic resource] : Aino Halinen. - London ; New York : Routledge, 1997. - xiv, 373 p. : ill. ; 25 cm. - Routledge advances in management and business studies .

Includes bibliographical references (p. 345-356) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2005.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Relationship marketing.
Service industries--Marketing.
Relationship marketing--Finland--Case studies.
Advertising agencies--Customer services--Finland--Case studies.


Electronic books.

HF5415.55 / .H35 1997eb

659.1/068/8