Marling, William, 1951-

How "American" is globalization? [electronic resource] / William H. Marling. - Baltimore : Johns Hopkins University Press, 2006. - ix, 238 p. : ill. ; 23 cm.

Includes bibliographical references (p. [207]-213) and index.

"Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Globalization--Social aspects.
Civilization, Modern--American influences.


United States--Foreign relations--2001-2009.


Electronic books.

JZ1318 / .M345 2006eb

337.73