Alpert, Jed. <br/><br/>
The mobile marketing revolution :  how your brand can have a one-to-one conversation with everyone / 
Jed Alpert. 
 - New York, NY :  McGraw-Hill,  c2012. 
 - xv, 223 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071788182 (hbk.) 0071788182 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / ALP 2012