TY  - BOOK
AU  - Ratneshwar,S.
AU  - Mick,David Glen
TI  - Inside consumption: consumer motives, goals, and desires 
SN  - 0415341949 (pbk.)
U1  - 339.47 
PY  - 2005///
CY  - London, New York
PB  - Routledge
KW  - Consumer behavior
KW  - Consumers
KW  - Research
N1  - Includes bibliographical references and indexes; 1. Inside consumption new indights on what we buy and consume - 2. Promotion and prevention in consumer decision-making the state of the art and theoretical propositions - 3. Why and how consumers hope motivated reasoning and the marketplace  - 4. Death, where is thy sting? mortality and consumer motivation in the writings of Zygmunt Bauman - 5. Making consumption decisions by following personal rules - 6. Variety for the sake of variety? diversification motives in consumer choice - 7. Consuming fashion as flexibility metaphor, cultural mood and materiality - 8. A behavioral decision theory perspective on hedonic and utilitarian choice - 9. Interplay of the heart and the mind in decision making - 10. Social marketing messages that may motivate irresponsible consumption behavior - 11. We are who we were intergenerational influences in consumer behavior - 12. Consumer identity motives in the information age - 13. Communal consumption and the brand - 14. How societies desire brands using cultural theory to explain brand symbolism - 15. Transformations in sonsumer settings landscapes and beyond - 16. Star gazing the mythology and commodification of Vincent van Gogh - 17. Conscious and unconscious processing in consumer motives, goals and desires - 18. What consumers desire goals and motives in the consumptiion environment - Index
ER  -