Heding, Tilde <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. 
 - London ;  New York :  Routledge,  2009. 
 - xviii, 267 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Introduction -- Key words in brand management -- Overview: brand management 1985-2006 -- The economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach -- The cultural approach -- Taxonomy of brand management 1985-2006. 
<br/><br/><label>ISBN: </label>041544327X (pbk.) 9780415443272 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827  / HED