TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 041544327X (pbk.)
U1  - 658.827 
PY  - 2009///
CY  - London, New York
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes; Introduction -- Key words in brand management -- Overview: brand management 1985-2006 -- The economic approach -- The identity approach -- The consumer-based approach -- The personality approach -- The relational approach -- The community approach -- The cultural approach -- Taxonomy of brand management 1985-2006
ER  -