Riel, C. B. M. van. <br/><br/>
Essentials of corporate communication :  implementing practices for effective reputation management / 
Cees B.M. van Riel and Charles J. Fombrun. 
 - New York :  Routledge,  2007. 
 - xvi, 306 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [284]-301) and index. 
<br/><br/>Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication. 
<br/><br/><label>ISBN: </label>0415328268 (hbk.) 9780415328265 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in management.<br/>Corporate image.<br/>Corporations--Public relations.
<br/><br/><label>Dewey Class. No.: </label>658.45  / RIE