TY  - BOOK
AU  - Melewar,T.C.
TI  - Facets of corporate identity, communication, and reputation
SN  - 0415405289 (pbk.)
U1  - 659.2 
PY  - 2008///
CY  - Abingdon, Oxon, [UK], New York, NY
PB  - Routledge
KW  - Corporate image
KW  - Communication in marketing
KW  - Industrial publicity
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references and index; Explicating the relationship between identity and culture: a multi-perspective conceptual model -- An epiphany of three: corporate identity, corporate brand management, and corporate marketing -- Non-traditional expressions of organizational visual identity: reaching consumers through alternative means -- Illustrations of the internal management of corporate identity -- Corporate communications and corporate reputation: understanding how (best) practices make a difference -- How specific should corporate communication be? The role of advertising language in establishing a corporate reputation for CSR -- Coprate communication: reputation in action -- Employing effective leadership in a crisis: a case study of Malden Mills, corporate reputation, and the limits of socially responsible public relations -- Projecting corporate character in the branding of business schools -- Creating better corporate reputations: an Australian perspective -- An attitudinal measure of corporate reputation -- Corporate reputation building: an Asian perspective
ER  -