TY  - BOOK
AU  - McCombs,Maxwell E.
TI  - Setting the agenda: the mass media and public opinion 
SN  - 0745623123 (hbk.)
U1  - 302.23 
PY  - 2004///
CY  - Cambridge, UK, Malden, MA
PB  - Polity, Blackwell Pub.
KW  - Mass media and public opinion
KW  - Mass media
KW  - Social aspects
N1  - Includes bibliographical references (p. [150]-178) and index; 1. Influencing public opinion - 2. Reality and the news - 3. How agenda-setting works - 4. Why agenda-setting occurs - 5. The pictures in oyr heads - 6. Attribute agenda-settinfg and framing - 7. Shaping the media agenda - 8. Consequences of agenda-setting - 9. Mass communication and society - Epilogue - Notes - Index
ER  -