TY  - BOOK
AU  - Knee,Jonathan A.
AU  - Greenwald,Bruce C.N.
AU  - Seave,Ava
TI  - The curse of the mogul: what's wrong with the world's leading media companies 
SN  - 9781591842644 (hbk.)
U1  - 302.23068 
PY  - 2009///
CY  - New York
PB  - Portfolio
KW  - Mass media
KW  - Management
N1  - Includes bibliographical references and index; The media landscape -- The landscape of competitive advantage -- The structure of media industries -- Debunking media myths -- The Internet is not your friend -- Content is not king : movies, music, and books -- Efficient operations in media : do you think I'm sexy? -- Putting it all together : networks and databases -- Managing competition in media : can't we all just get along? -- All (profitable) media is local : newspapers, theaters, and communications -- Reinforcing competitive advantage in media -- Bad mogul : media mergers and acquisitions -- Media M&A that works : one that happened and one that didn't -- Good mogul : the outperformers
ER  -