Turban, Efraim. <br/><br/>
Introduction to electronic commerce / 
Efraim Turban, David King, Judy Lang ; with contribution by Linda Lai ... [et al.]. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2009. 
 - 578 p. :  ill. ;  26 cm. 
<br/><br/> Prev. ed. published under title: Introduction to e-commerce. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Overview of electronic commerce -- E-marketplaces: structures, mechanisms, economics, and impacts -- Retailing in electronic commerce: products and services -- Consumer behavior, market research, and advertisement -- B2B e-commerce: selling and buying in private and public e-markets -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce -- Social networks in the Web 2.0 environment -- Mobile computing and commerce and pervasive computing -- E-commerce security -- Electronic payment systems and order fulfillment ort services -- E-commerce strategy, justification, and global implementation. 
<br/><br/><label>ISBN: </label>9780136033240 (pbk.) 0136033245 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.
<br/><br/><label>Dewey Class. No.: </label>658.872  / TUR