TY  - BOOK
AU  - Turban,Efraim
AU  - King,David R.
AU  - Lang,Judy
TI  - Introduction to electronic commerce
SN  - 9780136033240 (pbk.)
U1  - 658.872 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Electronic commerce
N1  - Prev. ed. published under title: Introduction to e-commerce; Includes bibliographical references and index; Overview of electronic commerce -- E-marketplaces: structures, mechanisms, economics, and impacts -- Retailing in electronic commerce: products and services -- Consumer behavior, market research, and advertisement -- B2B e-commerce: selling and buying in private and public e-markets -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems: e-government to e-learning and consumer-to-consumer commerce -- Social networks in the Web 2.0 environment -- Mobile computing and commerce and pervasive computing -- E-commerce security -- Electronic payment systems and order fulfillment ort services -- E-commerce strategy, justification, and global implementation
ER  -