Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 
Roger J. Best. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - xxvii, 515 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132336536 (pbk.) 0132336537 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BES