TY  - BOOK
AU  - Farrell,Winslow
TI  - How hits happen: forecasting predictability in a chaotic marketplace 
SN  - 0752820958 (pbk.)
U1  - 658.8342 
PY  - 1998///
CY  - London
PB  - Orion Business
KW  - Consumer behavior
KW  - Forecasting
KW  - Sales forecasting
KW  - Adaptive control systems
N1  - Includes bibliographical references and index
ER  -