Marketing today's academic library : a bold new approach to communicating with students /
Brian Mathews.
- Chicago : American Library Association, 2009.
- xv, 171 p. : ill. ; 23 cm.
Includes bibliographical references and index.
0838909841 (pbk.) 9780838909843 (pbk.)
Academic libraries--Marketing. Academic libraries--Public relations. Libraries and students. Advertising--Libraries.