Lazer, William. <br/><br/>
Hospitality and tourism marketing / 
William Lazer, Melissa Dallas, Carl Riegel. 
 - Lansing, Michigan :  American Hotel & Lodging Educational Institute,  2006. 
 - xvii, 436 p. :  ill ; 23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0866122699 (pbk.) 9780866122696 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Advertising--Hospitality industry.<br/>Advertising--Tourism.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / LAZ