TY  - BOOK
AU  - Lazer,William
AU  - Dallas,Melissa
AU  - Riegel,Carl D.
ED  - American Hotel & Lodging Association.
TI  - Hospitality and tourism marketing
SN  - 0866122699 (pbk.)
U1  - 647.940688 
PY  - 2006///
CY  - Lansing, Michigan
PB  - American Hotel & Lodging Educational Institute
KW  - Hospitality industry
KW  - Marketing
KW  - Advertising
KW  - Tourism
N1  - Includes bibliographical references and index
ER  -