Cohen, Marshal. <br/><br/>
Buy me! :  new ways to get customers to choose your products and ignore the rest / 
Marshal Cohen. 
 - New York :  McGraw-Hill,  c2010. 
 - xi, 239 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071667838 (hbk.) 0071667830 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / COH 2010