TY  - BOOK
AU  - Cohen,Marshal
TI  - Buy me!: new ways to get customers to choose your products and ignore the rest 
SN  - 9780071667838 (hbk.)
U1  - 658.8342 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes index
ER  -