TY  - BOOK
AU  - East,Robert
AU  - Wright,Malcolm
AU  - Vanhuele,Marc
TI  - Consumer behaviour: applications in marketing 
SN  - 9781412934312 (paperback)
U1  - 658.8342 
PY  - 2008///
CY  - Los Angeles, CA
PB  - SAGE
KW  - Consumer behavior
N1  - Includes bibliographical references (pages [294]-322) and indexes
ER  -