TY - BOOK AU - Hubbard,Douglas W. TI - Pulse: the new science of harnessing internet buzz to track threats and opportunities SN - 9780470932360 (hbk.) U1 - 658.8302854678 PY - 2011/// CY - Hoboken, N.J. PB - John Wiley KW - Marketing research KW - Computer network resources KW - Internet research KW - Business forecasting N1 - Includes index ER -