TY  - BOOK
AU  - Shah,Kruti
AU  - D'Souza,Alan
TI  - Advertising and promotions: an IMC perspective 
SN  - 9780070080317 (paperback)
U1  - 659.1 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes index
ER  -