The codes of advertising : fetishism and the political economy of meaning in the consumer society /
by Sut Jhally.
- New York ; London : Routledge, 1990.
- 225 p. : ill. ; 23 cm.
Originally published: St. Martin's Press, 1987.
Includes bibliographical references (p. [206]-221) and index.
041590353X (pbk.) 9780415903530 (pbk.) 0312002114
Advertising--Social aspects. Symbolism in advertising.