Albarran, Alan B.

Management of electronic media / Alan B. Albarran. - 4th ed. - Boston, MA : Wadsworth, Cengage Learning, c2010. - xxii, 332 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780495569428 (pbk.) 0495569429 (pbk.) 9780495571377 (pbk. : int. ed.) 0495571377 (pbk. : int. ed.)


Digital media--Management.

302.23068 / ALB