Albarran, Alan B.
Management of electronic media /
Alan B. Albarran.
- 4th ed.
- Boston, MA : Wadsworth, Cengage Learning, c2010.
- xxii, 332 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780495569428 (pbk.) 0495569429 (pbk.) 9780495571377 (pbk. : int. ed.) 0495571377 (pbk. : int. ed.)
Digital media--Management.
302.23068 / ALB