TY  - BOOK
AU  - Manning,Gerald L.
AU  - Reece,Barry L.
AU  - Ahearne,Michael
TI  - Selling today: creating customer value 
SN  - 9780138152475 (pbk. : International ed.)
U1  - 658.85 
PY  - 2010///
CY  - Upper Saddle River
PB  - Pearson / Prentice Hall
KW  - Selling
N1  - Includes bibliographical references and indexes; Part 1 Developing a personal selling philosophy - Part 2 Developing a relationship strategy - Part 3 Developing a product strategy - Part 4 Developing a customer strategy - Part 5 Developing a presentation strategy - Part 6 Management of self and others
ER  -