TY  - BOOK
AU  - Swystun,Jeff
ED  - Interbrand (Firm)
TI  - The brand glossary
SN  - 1403998094 (pbk.)
U1  - 658.82703 
PY  - 2007///
CY  - Basingstoke [England], New York
PB  - Interbrand/Palgrave Macmillan
KW  - Business names
KW  - Terminology
KW  - Brand name products
KW  - Marketing
KW  - Commercial products
N1  - Includes bibliographical references (p. 131)
ER  -