Strategic advertising management /
Larry Percy, Richard Elliott.
- 3rd ed.
- Oxford ; New York : Oxford University Press, 2009.
- xviii, 424 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
9780199532575 (pbk.) 0199532575 (pbk.)
Sales promotion. Advertising--Management. Strategic planning. Communication in marketing.