TY  - BOOK
AU  - Belch,George E
AU  - Kerr,Gayle
AU  - Powell,Irene
AU  - Belch,Michael A.
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780074717660 (pbk.)
U1  - 659.1 
PY  - 2009///
CY  - Sydney
PB  - McGraw-Hill Australia
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes index
N2  - "This highly successful and trusted US textbook has been revised and updated by a talented team of leading researchers from Australia and New Zealand in the field of integrated marketing communication (IMC) and advertising."--Back cover
ER  -