TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Alessandro,Steven
AU  - Winzar,Hume
AU  - Lowe,Ben
AU  - Babin,Barry J.
TI  - Marketing research
SN  - 9780170236027 (paperback)
U1  - 658.83 
PY  - 2014///
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -