TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing
SN  - 9780547167473 (hbk.)
U1  - 658.8 
PY  - 2010///
CY  - Mason
PB  - South-Western, Cengage Learning
KW  - Marketing
N1  - Rev. ed. of: Marketing : concepts and strategies. 2006; Includes bibliographical references and indexes; Pt. 1. Marketing strategy and customer relationships. - Pt. 2. Environmental forces and social and ethical responsibilities. - Pt. 3. Using information, technology, and target market analysis. - Pt. 4. Customer behavior. - Pt. 5. Product decisions. - Pt. 6. Distribution decisions. - Pt. 7. Promotion decisions. - Pt. 8. Pricing decisions
ER  -