TY  - BOOK
AU  - King,Stephen
AU  - Lannon,Judie
AU  - Baskin,Merry
ED  - ebrary, Inc.
TI  - A master class in brand planning: the timeless works of Stephen King 
AV  - HF5415.1255 .K56 2007eb
U1  - 658.8/27 22
PY  - 2007///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley
KW  - Branding (Marketing)
KW  - Management
KW  - New products
KW  - Brand name products
KW  - Advertising
KW  - Marketing research
KW  - Electronic books
KW  - local
N1  - A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners; Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10300872
ER  -