Schwab, Victor O. <br/><br/>
How to write a good advertisement :  a short course in copywriting / 
by Victor O. Schwab. 
 - Chatsworth, Calif. :  Wilshire Book,  c1962. 
 - 227 p. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780879803971 (pbk.) 0879803975 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.132  / SCH 1962