TY  - BOOK
AU  - Schwab,Victor O.
TI  - How to write a good advertisement: a short course in copywriting 
SN  - 9780879803971 (pbk.)
U1  - 659.132 
PY  - 1962///
CY  - Chatsworth, Calif.
PB  - Wilshire Book
KW  - Advertising copy
N1  - Includes index
ER  -