Salzberger, Thomas. Measurement in marketing research : an alternative framework / Thomas Salzberger. - Cheltenham, UK ; Northampton, MA : Edward Elgar, c2009. - xvii, 482 p. : ill. ; 24 cm. Includes bibliographical references (p. 443-464) and indexes. ISBN: 9781848441651 (hbk.) Subjects--Topical Terms: Marketing research--Methodology.Rasch models. Dewey Class. No.: 658.83 / SAL 2009