TY  - BOOK
AU  - Azevedo,Abaetê de
AU  - Pomeranz,Ricardo
TI  - Customer obsession: how to acquire, retain, and grow customers in the new age of relationship marketing 
SN  - 0071497048 (hbk.)
U1  - 658.812 
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Customer relations
KW  - Consumers
KW  - Marketing
N1  - Includes bibliographical references (p. 217-220) and index
ER  -