Campaigning to the new American electorate : advertising to Latino voters /
Marisa A. Abrajano.
- Stanford, Calif. : Stanford University Press, c2010.
- x, 198 p. : ill. ; 24 cm.
Includes bibliographical references (p. 179-190) and index.
9780804768955 (hbk.) 9780804768962 (pbk.)
Advertising, Political--United States. Political campaigns--United States. Hispanic Americans--Politics and government.