Abrajano, Marisa A, 1977-

Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano. - Stanford, Calif. : Stanford University Press, c2010. - x, 198 p. : ill. ; 24 cm.

Includes bibliographical references (p. 179-190) and index.

9780804768955 (hbk.) 9780804768962 (pbk.)


Advertising, Political--United States.
Political campaigns--United States.
Hispanic Americans--Politics and government.

324.70973 / ABR 2010