Callen, Barry. <br/><br/>
Perfect phrases for sales and marketing copy :  hundreds of ready-to-use phrases to capture your customer's attention and increase your sales / 
Barry Callen. 
 - New York :  McGraw-Hill,  c2008. 
 - xx, 265 p. ;  21 cm. 
<br/><br/><label>ISBN: </label>0071495908 (pbk.) 9780071495905 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Terminology.<br/>Selling.<br/>Selling--Terminology.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAL 2008